You may be a copywriter, content writer, social media marketer, brand owner or even a student, we all know that the task of creating compelling content that engages your audience can be a challenging one. It doesn’t matter if it’s a blog, an ad copy, a caption, a website or even an assignment.

From brainstorming ideas to drafting the perfect headline, there are many tasks to juggle. Fortunately, there are several copywriting tools available that can help make your job easier and more effective.

Today we’ll explore top 9 best copywriting tools that can enhance your copywriting skills. From generative AI  and paraphrasing to tools that help you generate SEO-optimised titles and meta tags, these 9 copywriting tools are here to help you get productive and take some load off! P.S. They are highly effective and simple to use! So let’s get started!

1. OwlyWriter AI in Hootsuite

Did you know that Hootsuite offers a powerful copywriting software called OwlyWriter AI that helps social media experts save hours of work? Yeah, you can use OwlyWriter for various things! Based on a prompt, it can create a fresh social media caption in a particular voice.

You can create a blog post based on a link (such as to a product page or blog post) and by using a keyword or topic, it comes up with multiple post ideas. Say goodbye to running out of ideas with OwlyWriter’s AI powered copywriting tools for marketers.

2. Answer The Public

For copywriters seeking copywriting SEO and editing tools, Answer The Public is an essential resource. It allows you to enter a keyword or phrase and then generates a visual map of related topics and questions people commonly ask about that keyword.

This online copywriting tool can help copywriters gain a better understanding of the questions and concerns their audience has related to a particular topic, which can be used to create more targeted and effective copy. It can also inspire blog post ideas or other content marketing materials.

Additionally, Answer The Public can help copywriters identify long-tail keywords that they may not have thought of otherwise, which can be incorporated into the copy to help improve search engine optimization (SEO) and attract more traffic to a website.

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3. Copyscape

Copyscape is a web-based plagiarism detection tool that helps website owners and content creators to identify instances of content duplication on the internet. It scans the internet to find instances of similar or identical content, making it a valuable copywriting tool for ensuring that content is original and has not been plagiarized.

Copyscape offers both free and paid versions of its service. The free version allows you to check individual web pages for content duplication, while the paid version offers additional features like batch searching, PDF scanning, and a plagiarism warning banner that can be placed on your website.

When it comes to free copywriting content management, utilizing tools like Copyscape is crucial to maintain originality and integrity in your writing.

4. Yoast

Yoast is a powerful SEO plugin for WordPress that helps you optimise your content for search engines. It provides a range of tools and features that can help you ensure that your content is optimised for the best possible ranking.

With its ability to analyze your content and provide suggestions, Yoast is an essential tool for improving your copywriting productivity and research. When you create a new post or page, Yoast provides a meta box where you can enter your focus keyword or phrase.  It then helps you optimize your content based on your focus keyword, making it one of the best free AI copywriting tools available online.

5. Cliché Finder

We’ve all been there where we write a first draft and then we realise it’s full of clichés. Clichés can be the bane of a copywriter’s existence. That’s why the Cliché Finder, an AI-powered copywriting tool, is here to help. Designed for grammar and proofreading, this tool identifies and highlights clichés in your content, empowering you to replace them with more original language.The Cliché Finder is an AI-powered copywriting tool that helps you identify and eliminate clichés from your writing. It’s a simple tool that highlights clichés in your content, allowing you to replace them with more original language. This makes your content read better.

6. ProWritingAid

ProWritingAid  is an all-in-one copywriting tool that offers essential grammar and proofreading tools for copywriting, empowering writers to create engaging and error-free content. With its grammar checker powered by artificial intelligence, you can easily detect grammar errors, spelling mistakes, and punctuation errors in your writing.

But that’s not all – ProWritingAid also features a style checker that gives you personalised suggestions to enhance your unique voice and tone. Plus, its readability checker ensures that your content is easily digestible for any audience.

In short, ProWritingAid is a must-have copywriting tool for writers who want to elevate their writing and take it to the next level.

Recommended Reading: What’s Your Broken Lead Funnel Costing You?

7. Google Trends

The smartest way to start ideating your blog calendar is to leverage the power of copywriting analytics tools. Google Trends is a valuable tool that lets you track the popularity of search terms over time. It analyses data from billions of Google searches to give you insights into what your target audience is searching for.

This includes age, gender, geography, etc. By using Google Trends, you can identify emerging trends, perform keyword research, and adjust your content strategy accordingly. This tool is a must-have for anyone who wants to improve their online visibility and attract more traffic to their website.

8. Grammarly

How could we leave out Grammarly? We all know that Grammarly is a popular tool that helps copywriters correct their grammar and spelling mistakes. But it does much more than that. The copywriting tool provides suggestions for sentence structure, tone, and clarity. It also has a plagiarism checker, making it a useful tool for anyone who writes copy.

9. Quillbot

Quillbot is an innovative AI copywriting tool that helps you create high-quality content in no time. It uses advanced AI algorithms to paraphrase sentences, paragraphs, or entire articles while preserving the original meaning. Plus, it includes a grammar checker and summarising tool that makes your writing more engaging and easier to understand.

Quillbot is an excellent choice for anyone who wants to improve their writing skills and generate high-quality content quickly and easily.

There are many copywriting tools available to help you improve your copywriting skills. From AI-powered tools to plagiarism checkers and paraphrasing apps, each tool can help make your job easier and more effective. By using these tools, you can save time, improve your writing and take your copywriting to the next level.

However, it’s essential to remember that these should be used as aids and not as a substitute for your creativity and writing skills.

As a writer, marketer or brand owner, our job is to create content that engages and persuades our audience. These tools can help you achieve that goal, but it’s up to you to bring your unique perspective and voice to your writing.

Remember, writing is both an art and a science, and the right tools can help you strike a balance between the two. For more such tools, head to Toolcano today!

We Think North
We Think North

This piece was collaboratively written by multiple members of the We Think North team, bringing you perspectives from across the branding, marketing, content and tech verticals.