The term “reach” is the most important aspect for Facebook marketing. And for good reason, because in the end we all want our posts to be seen by as many viewers as possible. But when it is competing with the competitor’s content, Facebook ads and even updates from...
LinkedIn is a social network for career building where professionals can make contacts with other professionals and look for better opportunities. LinkedIn is a great place for B2B marketing and networking.LinkedIn has approximately 875 million members, and its reach...
No matter what anyone has to say, if you’re not convinced of the importance of hashtags, this read is for you! Hashtags are definitely an asset when it comes to your social media marketing strategy. Hashtags have become a popular way to categorise and search for...
There’s no debating the fact that social media has become a critical component of a brand's marketing strategy in today's digital age but it’s all useless if your social media ROIs aren’t justified. A social media ROI (Return on Investment) refers to the measurement...
Instagram is a photo and video based social networking platform owned by Meta. The focus on visuals, monthly user count of more than 2 billion has played a vital role in making Instagram one of the most important social media marketing channels. The platform has...
The hard truth is that after a while social media marketing strategies can stop showing results. Your graph will not always be a rising line. It is very common to have a plateau in your growth. This can be a frustrating experience and sometimes may even lead to a...