The internet is flooded with paid advertising. Companies are struggling to get their message across without getting lost in the crowd. A drawback to investing in paid ads is the cost. The cost-per-click (CPC) can be high and differs from platform to platform.
Most marketers’ go-to solution to establishing a strong social media presence is creating a social media marketing campaign, which is a coordinated marketing effort that uses social media platforms to achieve a specific business goal.
Performance marketing is a powerful method for reaching and converting customers. Still, it’s essential to approach it with a strategic and well-thought-out plan.
Many businesses find creating a competitive social media strategy overwhelming, especially without a marketing expert to counsel them.