Landing page is any webpage on which the potential customer can arrive, while surfing the internet. In the digital marketing world, it is a unique page which is different from the homepage of the website. Landing pages serve a single purpose. To convince the consumers...
Performance Marketing or Brand Marketing, which one is better for my brand? Before we get into answering this question, let’s look at what they are and what’s the difference between the two. Performance Marketing is all about measurable results. It focuses on driving...
As 2023 is rising, we would like to talk about how and why data will matter. In the coming years, data will take on a new meaning for marketers, as people will start protecting their personal information and will only share this information with the organisation they...
Google Analytics is a free analytic tool offered by Google, and in basic terms, it is used to show the visitors of your website. For example, you have an online clothing store and you want to know how many people visit your website in a particular month. Google...
Digital marketing is a continuously evolving industry and trends drive the industry in the forward direction. Trends can also be called the ‘driving force of the industry’. But trends are very volatile and before an older one completely phases out, a new trend...
Email marketing has been used for many years, and it has proved to be one of the most effective ways of marketing. Though email is half a century old, it is still one the most preferred marketing channels. Brands prefer email marketing to make connections with...