There’s no debating the fact that social media has become a critical component of a brand's marketing strategy in today's digital age but it’s all useless if your social media ROIs aren’t justified. A social media ROI (Return on Investment) refers to the measurement...
Instagram is a photo and video based social networking platform owned by Meta. The focus on visuals, monthly user count of more than 2 billion has played a vital role in making Instagram one of the most important social media marketing channels. The platform has...
The hard truth is that after a while social media marketing strategies can stop showing results. Your graph will not always be a rising line. It is very common to have a plateau in your growth. This can be a frustrating experience and sometimes may even lead to a...
The internet is flooded with paid advertising. Companies are struggling to get their message across without getting lost in the crowd. A drawback to investing in paid ads is the cost. The cost-per-click (CPC) can be high and differs from platform to platform.
Most marketers’ go-to solution to establishing a strong social media presence is creating a social media marketing campaign, which is a coordinated marketing effort that uses social media platforms to achieve a specific business goal.
Performance marketing is a powerful method for reaching and converting customers. Still, it’s essential to approach it with a strategic and well-thought-out plan.