No matter what anyone has to say, if you’re not convinced of the importance of hashtags, this read is for you! Hashtags are definitely an asset when it comes to your social media marketing strategy. Hashtags have become a popular way to categorise and search for...
There’s no debating the fact that social media has become a critical component of a brand's marketing strategy in today's digital age but it’s all useless if your social media ROIs aren’t justified. A social media ROI (Return on Investment) refers to the measurement...
Instagram is a photo and video based social networking platform owned by Meta. The focus on visuals, monthly user count of more than 2 billion has played a vital role in making Instagram one of the most important social media marketing channels. The platform has...
The hard truth is that after a while social media marketing strategies can stop showing results. Your graph will not always be a rising line. It is very common to have a plateau in your growth. This can be a frustrating experience and sometimes may even lead to a...
The internet is flooded with paid advertising. Companies are struggling to get their message across without getting lost in the crowd. A drawback to investing in paid ads is the cost. The cost-per-click (CPC) can be high and differs from platform to platform.
Most marketers’ go-to solution to establishing a strong social media presence is creating a social media marketing campaign, which is a coordinated marketing effort that uses social media platforms to achieve a specific business goal.