In layman’s terms, performance marketing is one part of digital marketing where the client only pays the service provider if the desired result for the business is achieved. Some clients choose to make the payment as and when the desired action is carried out, like...
Companies don’t just sell products or services. What do we mean by that? Companies and businesses are known for their products and services, yes, but they are much more than that. They sell experiences, values, stories and emotions attached to their product. In other...
Email marketing is the practice of forwarding your contacts emails for the sole purpose of marketing. The emails can be about promotional events, webinars, or commercials with the product images and links.
Marketers who measure ROI are more than 12 times more likely to generate a greater year-over-year return.
In the media and ad industry, there are many buzzwords. The most common you’ll hear today are social media marketing and branding. Often both can be commonly mistaken to be the same thing, but they are not. The terms are used interchangeably sometimes. Both branding...
With the typical smartphone user aged 44 and below spending more than 93.6 hours per month on mobile apps, more and more entrepreneurs and company heads are investing in mobile apps to put their businesses on par with the competition. What are the tangible benefits...