Ecommerce websites are built on different platforms according to the needs and requirements of the business owners. Different platforms offer different solutions to various requests for building and customising ecommerce websites. The best platforms for ecommerce...
Branding
Understanding What Makes Up Performance Marketing
In layman’s terms, performance marketing is one part of digital marketing where the client only pays the service provider if the desired result for the business is achieved. Some clients choose to make the payment as and when the desired action is carried out, like...
Save this simplest Guide to Branding that Works for B2B and B2C
Companies don’t just sell products or services. What do we mean by that? Companies and businesses are known for their products and services, yes, but they are much more than that. They sell experiences, values, stories and emotions attached to their product. In other...
A Practical Guide to Email Marketing Metrics
Email marketing is the practice of forwarding your contacts emails for the sole purpose of marketing. The emails can be about promotional events, webinars, or commercials with the product images and links.
The unseen ROI of branding
Marketers who measure ROI are more than 12 times more likely to generate a greater year-over-year return.
Branding vs Social media marketing: Know the difference
In the media and ad industry, there are many buzzwords. The most common you’ll hear today are social media marketing and branding. Often both can be commonly mistaken to be the same thing, but they are not. The terms are used interchangeably sometimes. Both branding...