There’s no debating the fact that social media has become a critical component of a brand's marketing strategy in today's digital age but it’s all useless if your social media ROIs aren’t justified. A social media ROI (Return on Investment) refers to the measurement...
You may be a copywriter, content writer, social media marketer, brand owner or even a student, we all know that the task of creating compelling content that engages your audience can be a challenging one. It doesn’t matter if it’s a blog, an ad copy, a caption, a...
Instagram is a photo and video based social networking platform owned by Meta. The focus on visuals, monthly user count of more than 2 billion has played a vital role in making Instagram one of the most important social media marketing channels. The platform has...
Email marketing has been used for many years, and it has proved to be one of the most effective ways of marketing. Though email is half a century old, it is still one the most preferred marketing channels. Brands prefer email marketing to make connections with...
The hard truth is that after a while social media marketing strategies can stop showing results. Your graph will not always be a rising line. It is very common to have a plateau in your growth. This can be a frustrating experience and sometimes may even lead to a...
.,,The most attractive thing about social media is that you can market your products for free! It doesn’t cost anything to have a social media presence. Research showed that in 2022, there was a 4.2% increase in the number of social media users. As a business, it’s...