Performance Marketing or Brand Marketing, which one is better for my brand? Before we get into answering this question, let’s look at what they are and what’s the difference between the two. Performance Marketing is all about measurable results. It focuses on driving...
In today's highly competitive business landscape, creating a strong brand identity is essential for small businesses to stand out from the crowd and establish a unique position in the market. While many people mistakenly believe that a brand identity is simply a logo,...
Have you been struggling to crack the Instagram marketing code? Well, worry no more! Here, we will dive deep into the ultimate (and simple) B2C Instagram marketing strategy, and guess what? It's not as complicated or scary as you might think! Get ready to unveil the...
In the ever-evolving landscape of social media, building a strong and engaged online presence has become a crucial goal for individuals and businesses alike. Whether you're a newbie looking to get started or an experienced player aiming to amplify your impact, having...
Ecommerce websites are built on different platforms according to the needs and requirements of the business owners. Different platforms offer different solutions to various requests for building and customising ecommerce websites. The best platforms for ecommerce...
As 2023 is rising, we would like to talk about how and why data will matter. In the coming years, data will take on a new meaning for marketers, as people will start protecting their personal information and will only share this information with the organisation they...