Are you feeling overwhelmed by all the noise on Instagram? Do you find it hard to get noticed by your ideal customers? In today’s digital world, Instagram is a massive playground for businesses, with over a billion people using it. But getting attention and making sales isn’t easy. That’s where a good Instagram marketing agency comes in. They help you stand out and connect with your customers in a meaningful way. 

But what exactly sets an Instagram marketing agency apart? If you’re looking to hire an Instagram Marketing Agency, these are a few things a hireable Instagram marketing agency does differently to drive success for their clients. 

Strategic Planning & Content Creation:

A good Instagram marketing agency starts by understanding your business goals, target audience, and brand voice. They then develop a comprehensive Instagram marketing strategy that aligns with your overall marketing objectives. This strategy will include:

  • Content pillars and themes: Agencies define the core topics and messages that will resonate with your audience and support your brand identity.
  • Content calendar planning: They create a structured plan for posting content, ensuring consistency and maximising reach, which they will get prior approval from you for. 
  • Content creation expertise: Agencies have skilled professionals who can develop high-quality visuals, videos, stories, and live streams that are engaging, visually appealing, and relevant to your target audience.
  • Hashtag research: They identify relevant hashtags that will help your content get discovered by a wider audience.
  • Trend analysis: Agencies stay updated on the latest Instagram trends and features, incorporating them into your content strategy to stay ahead of the curve.

Community Management & Engagement:

Effective community management and engagement are at the heart of successful Instagram marketing. A hireable Instagram marketing agency understands the importance of building and nurturing a loyal community around your brand. They actively engage with followers, respond to comments and messages promptly, and foster genuine connections. By creating meaningful interactions and fostering a sense of belonging, they humanise your brand and strengthen customer loyalty. Agencies excel in this area through:

  • Consistent interaction: They actively respond to comments, direct messages, and mentions, fostering a sense of connection with your audience.
  • Community building activities: Agencies can run contests, polls, and Q&A sessions to encourage engagement and participation.
  • Influencer marketing: They leverage the power of influencers to reach a wider audience and build brand credibility.
  • Brand advocacy: Agencies can help identify and nurture brand advocates who organically promote your business on Instagram through User-Generated Content. 

Campaign Management & Paid Advertising:

One thing that makes a good Instagram marketing agency stand out is their skill in making ads that really hit the mark. These agencies take the time to learn all about your ideal customers—who they are, what they like, and how they behave on Instagram. Then, they use that information to create ads that speak directly to those people.

By making sure your ads are seen by the right audience, these agencies make sure you get the most out of your advertising budget. They use special techniques to track how well your ads are doing and make adjustments to get even better results.

Agencies bring their expertise to:

  • Campaign development: They create targeted ad campaigns based on demographics, interests, and behaviours of your ideal customer.
  • Ad format selection: Agencies choose the most appropriate ad formats, such as photo ads, video ads, or carousel ads, depending on your campaign goals.
  • Budget optimization: They manage your ad budget effectively, ensuring maximum return on investment (ROI).
  • Tracking and analysis: Agencies monitor ad performance and adjust campaigns as needed to optimise results.

Data Analytics & Optimization:

Apart from making ads, a reliable Instagram marketing agency is great at analysing how well those ads work. They use special tools to dig into the data and see what’s happening with your campaigns. This means they track things like how many people click on your ads, how many people like or comment on them, and how many people actually buy something because of them.

Hireable agencies have the expertise to:

  • Track key metrics: They monitor engagement metrics like likes, comments, shares, and reach, as well as website traffic and conversions generated from Instagram.
  • Utilise Instagram Insights: Agencies leverage Instagram’s built-in analytics tools to gain deeper insights into audience demographics, interests, and content performance.
  • A/B testing and optimization: They conduct A/B tests on different content formats, posting times, and hashtags to identify the best performing strategies and refine your approach.
  • Reporting and communication: Agencies provide regular reports and communicate key findings to clients, ensuring transparency and accountability.

Enhancing Your Instagram Presence:

We’ve talked about how important it is for an Instagram marketing agency to keep your audience engaged and manage your online community well. But there’s more to it than just that. To really create an impact on Instagram, agencies also need to be great at creating content, teaming up with influencers, using hashtags effectively, and keeping up with the latest changes to the platform’s rules.

Many agencies offer additional services that can further enhance your Instagram marketing efforts, such as:

  • Influencer marketing: Agencies can help identify and collaborate with relevant influencers to reach a wider audience and build brand trust.
  • Hashtag research: They can conduct in-depth hashtag research to identify the most effective hashtags for your content.
  • Social media audits: Agencies can assess your current Instagram performance and provide recommendations for improvement.
  • Staying ahead of the curve: Agencies keep themselves updated on the latest Instagram features and algorithm changes, ensuring your strategy remains relevant and effective.

There’s no denying that getting noticed on Instagram can be tough. But with the right help, and the right agency, you can not just create a great online presence, but create an impactful one. We’ve covered a lot about what makes a good Instagram marketing agency stand out.

While they are great at creating posts and visuals using your brand tone and language, they’re also great at talking to your customers, making ads that really work, and staying consistent with their reports.

But there’s one more thing that’s super important: being open and honest with you. A good agency will always keep you in the loop, telling you how your ads are doing and what they’re doing to make them even better.

They will not post anything without your approval and take feedback on all the assets, plans, and other content before putting it on your page. This kind of transparency builds trust and makes for a stronger partnership.

So, if you’re ready to take your Instagram game to the next level and are thinking about teaming up with an Instagram marketing agency, you’re in the right place! Leave us a query and let’s get started on your Instagram journey today.

We Think North
We Think North

This piece was collaboratively written by multiple members of the We Think North team, bringing you perspectives from across the branding, marketing, content and tech verticals.