The hard truth is that after a while social media marketing strategies can stop showing results. Your graph will not always be a rising line. It is very common to have a plateau in your growth.
This can be a frustrating experience and sometimes may even lead to a decline in your social media engagement, leaving you wondering what you could be doing differently to reignite your presence.
Being stagnant is the first sign that something in your social media efforts needs to change. Growing organically can and will lead to feeling stuck. Here are 5 practical and easy ways to revitalise your online presence, reach your desired audience and know about the social media marketing best practices.
Whether you’re a social media beginner or an experienced marketer, these tips can help you to get back on track and achieve your social media goals.
Contents
1. Evaluate and analyse your growth strategy
Social media is all about connecting with people. The first step is to analyse what’s working and not working in your social media efforts. It could range from not using the right hashtags to captions that people may not relate to.
Check your posts to see which have the most amount of engagement and what’s working for them. You can use tools such as Meta Business or Hootsuite for data analysis.
It’s important to have your customer avatar or persona in place before you create a social media marketing strategy. Get to know them. What age group do they belong to, are they between 18 – 25 or are they older? Once you know who your ideal customer is, you will be able to serve them better.
Browse through competitors and other business accounts, and interact with them. Celebrate their successes and learn from things that can be working out for them. Implement that in your strategy. This should be a daily practice.
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2. Showcasing your authentic self
People can’t relate to just stock images or product images. People want to see the human side of the brand. A common mistake brands make is having a catalogue-looking social media grid. There is nothing that the followers can connect to.
This is what differentiates the brand from its products because a brand is so much more. Showcasing your brand’s values, principles and story can help followers relate to the brand and not just the product.
While watching a movie, don’t we all love the bloopers or the making of the film? It’s the same with your brand’s social media presence! You can showcase the people that bring the brand to life. Celebrate the team and have posts on the brand origins. Followers love a good behind-the-scenes!
3. Create organic relatable content
We can’t emphasise this enough. Now that you know your target audience, curate relatable content that they would want to read more off! Make content that they would like to share with their friends or save the post. Add value to their life.
It’s also important to note that you should add value as long as it makes sense to your brand. Engaging in trends that don’t align with your brand can give you short-term results but will not be economically sustainable.
A way to check whether your content is landing well with your audience is to check the comments. Comments are a form of feedback. If your entire social media presence is just about selling your product, there is sure to be a dip in followers.
Give people a reason to follow you. Give them something that others in the industry aren’t giving them. An example would be, if you have a clothing brand you can also showcase styling tips, and garment care on your socials.
4. Repurpose and reuse
Yes, you read that right. When you’ve hit a dead end, a very helpful way to make segway is to repurpose something that has worked for you in the past. A single blog post can be repurposed into multiple forms such as a carousel, a single image post, a reel, a story, a LinkedIn article, or a Tweet. The possibilities are endless!
Repurposing content is a foundational content marketing strategy. It helps create a loyal following and stay consistent. This is a practice you can use regardless of a stall or not. This is a classic example of working smart.
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Building trust online requires effort offline as well! Making sure your other assets which could be your offline collaborations, your stores or offices, PR, etc. are working out for you. They will add fuel to your social media presence. Adding an experience to your brand will make it more memorable.
This transition from selling products to selling experiences not just creates brand recall value but can also lead to an increase in sales.
There are traditional as well as some offbeat ways to do this. A great example would be the Red Bull Dance Your Style India competition. It’s fun, it’s new and with this, the brand evolves beyond just a product to a buzzworthy topic creating a loyal following.
When things don’t go as planned, all of us as humans have a tendency to focus on external factors that we may not have control over. Instead of stressing over factors such as algorithms, focusing on things you can work on will help you create momentum. Social media marketing strategies can plateau, and it’s important to evaluate and analyse your growth strategy regularly to identify what’s working and not working.
By following these five tips, you can get back on track, achieve your social media goals and keep evolving to stay ahead of the game. If you’re looking to take your social media marketing strategy to the next level, you’ve come to the right place! Leave us a query and let’s get started on changing your social media game today!
This piece was collaboratively written by multiple members of the We Think North team, bringing you perspectives from across the branding, marketing, content and tech verticals.