No matter how successful your business is, if your marketing strategy doesn’t convert you will not see the results you deserve. A profitable marketing strategy can make or break your business. Many businesses feel a sense of hesitation when it comes to signing with marketing agencies and understandably so.
As business owners, you’ve put your heart and soul into establishing and expanding your business. It is your baby. With the right marketing agency, you will be unstoppable.
There are several reasons to choose a marketing agency:
● Marketing agencies have expertise in various areas of digital marketing, such as SEO, social media, email marketing, PPC, and content marketing.
● Digital marketing agencies have the resources to stay up-to-date with the latest digital marketing trends and technologies.
● A digital marketing agency can help a business to save time and money.
But how does one pick the right agency?
As is the case with almost everything in life, not all marketing agencies work for all businesses. There are multiple factors to keep in mind before finalising a digital marketing agency. In this blog, we look at 5 signs that showcase you’ve found the right agency that will definitely create a personalised profitable marketing strategy.
P.S. These can also work as a checklist to see if your current agency is the one for you.
1. They understand your business goals
They listen to understand and not just to respond. The right agency will ask you multiple questions to have a clear understanding of your business goals. Maybe you want to implement automation marketing technology for your social media or invest in a new CRM.
They will take the time to understand your business goals, target audience, and unique selling proposition and align their marketing strategies with your business goals to create a customised plan for your business. They will ask you for your brand style guide and may even do a quick audit of your current strategy before giving their opinion on what you should be doing in the future.
Here are examples of questions you can ask the marketing agency as well for better clarity:
“Do they have the special expertise my business needs?”
“Do they meet my business needs at where my business stands today or are they in a rush?”
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2. They have a diverse set of skills
They aren’t experts in just running ads or performance marketing. They should be able to manage your entire online presence creating strategies that convert customers into loyal ones. That is achieved through a holistic strategy taking branding into consideration.
They need to have an in-depth understanding of not just marketing but also the platforms that they are marketing on. They should have access to a number of tools to assist your online presence such as Semrush, Omnisend, Salesforce, etc.
3. Data transparency and great communication skills
If an agency doesn’t want to record and share raw data, strategies and methods with their clients, it’s a major red flag. A good digital marketing agency will be transparent about its processes and strategies. They will provide regular updates and reports on the progress of your campaigns and be available to answer any questions or concerns you may have.
All good marketing agencies should have one point of contact for your business who is accountable to keep you updated. If you’re chasing the agency for responses, they may not be the right ones. Great communication builds the foundation of any agency.
4. Innovation is at the heart of their strategies
The online landscape is evolving and transforming at the speed of light! There is always something trending and these trends change in a blink. A good digital marketing agency will stay up-to-date with the latest trends. And not just the trends but even technologies. They will be proactive in recommending new strategies, tactics, tools and plug-ins to help your business stay ahead of the competition.
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5. They have a strong online presence
As redundant as it sounds, any good marketing agency will and should have a strong online presence themselves! It should be a balance of valuable informative content, posts relating to their published work as well as shout-outs to the teams that have worked hard. Overall, their online presence should create an impact.
A good digital marketing agency will have a portfolio of successful campaigns and satisfied clients. They will be able to provide references and case studies that demonstrate their ability to generate results for businesses like yours.
Finding the right digital marketing agency can be a game-changer for your business. It can help you save time and money, while also increasing your online visibility and ultimately driving more sales. By looking for agencies that listen to your needs, have a diverse skill set, are transparent and have great communication skills, are innovative and have a strong online presence, you can be confident that you have found an agency that will create a profitable marketing strategy for your business.
So don’t hesitate to invest in the right agency and take your business to new heights! Drop us a query and let’s get in touch today.