We’ve all heard the term content marketing, but what does it really mean? Content marketing is a marketing strategy or plan that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

The goal of content marketing is to establish a relationship with potential customers by providing them with valuable information that can help solve their problems or meet their needs.

By providing valuable content, businesses can establish themselves as thought leaders in their industry, build trust with their audience, and ultimately drive more leads and sales.

Content marketing is a long-term strategy that requires a commitment to creating quality content on a consistent basis, but the benefits can be significant for businesses that do it well.

Many times content marketing is confused with copywriting. Content marketing is focused on providing value to the audience while copywriting is focused on driving action and generating sales. While there is some overlap between the two, they require different skills and approaches.

Now that we’ve gotten that out of the way, let’s focus a little deeper on content marketing and the 5 key elements of a profitable content marketing strategy:

1. Define your target audience and develop a content plan

The first step in any successful content marketing strategy is to define your target audience. This means understanding their needs, interests, and pain points, as well as their preferred methods of communication. Create a persona if you haven’t already.

If you have a customer avatar ready, survey your existing customers to understand what it is that they want to read about and if your customer avatar and actual customers align. Do an audit of what other experts in your industry are doing and research industry trends.

Once you have a clear understanding of your target audience, it’s time to develop a content plan. This should include the types of content you’ll create, the topics you’ll cover, and the frequency of your content production.

According to research in 2021, 78% of marketers whose strategy was working out brilliantly had documented them.

Recommended Reading: What’s Your Broken Lead Funnel Costing You?

2. Conduct keyword research and utilise SEO

Keyword research is essential for creating content that is optimised for search engines. By identifying the keywords and phrases that your target audience is searching for, you can create content that is more likely to appear in search engine results pages (SERPs).

This can help drive more traffic to your website and increase the visibility of your brand. For a profitable content marketing strategy, you must use SEO keywords. You can use tools such as Google Keyword Planner and SEMrush.

3. Look beyond blogs

While written content is important, incorporating multimedia such as videos, infographics, and images can help make your content more engaging and shareable. Multimedia can also help break up text-heavy content and make it easier for your audience to consume.

Don’t forget to repurpose! Not everyone likes reading. A great content marketing strategy will include repurposing the blog into various other formats and distributing them to various platforms.

For example, a 40 minute educational video can be repurposed into a short reel, a podcast, a post, a newsletter, a youtube short or an Instagram story.

4. Creating engagement and interact

Content marketing is about building relationships with your audience, and engagement is a key component of this. Encourage your audience to leave comments, share your content on social media, and participate in discussions.

This can help build a community around your brand and increase the visibility of your content.Interact with other experts in the industry as well, celebrate and learn from them. Content marketing is about getting the right message to the right people.

Recommended Reading: 5 Hacks To Grow Your Sales Leads Exponentially

5. Measure your results

Finally, it’s important to measure the results of your content marketing efforts. This can help you identify what’s working and what’s not, so you can make adjustments to your strategy.

Metrics to track might include website traffic, social media engagement, and conversions. Use tools such as Google Analytics and BuzzSumo to track your website or social media engagement.

Content marketing is not as easy as it looks. It requires detailed planning and seamless execution for it to be profitable. Applying these five key elements to your content marketing strategy, you can create content that resonates with your target audience, drives traffic to your website, and ultimately leads to more sales and revenue for your business.

If you’re looking to elevate your content marketing strategy, we are here to help you! Leave us an inquiry and let’s get started on your journey to success!

We Think North

We Think North

This piece was collaboratively written by multiple members of the We Think North team, bringing you perspectives from across the branding, marketing, content and tech verticals.