Email marketing has been used for many years, and it has proved to be one of the most effective ways of marketing. Though email is half a century old, it is still one the most preferred marketing channels. Brands prefer email marketing to make connections with...
If your marketing strategy doesn’t convert you will not see the results you deserve. A profitable marketing strategy can make or break your business.
Andrew Pitre of HubSpot makes an important point when he says, “Don’t think of your leads as leads.” There is a lot of noise in the digital world, and marketers need creativity to hit the right chord with the audience.
The lead funnel has been the cheat sheet for sales and marketing worldwide. First, let’s define a lead funnel. A lead funnel is a process of turning a potential customer into a paying customer.
Before we discuss myths, here’s an honest truth: The digital presence of your new business, product or campaign might be bolstered by ads, social media posts and articles on trade websites and Medium and Substack, but it is essentially anchored by your website. This...
No company can make do today without an active social media platform. Without a doubt, it’s a useful tool for brand awareness and customer engagement and even product sales and business development.