If your marketing strategy doesn’t convert you will not see the results you deserve. A profitable marketing strategy can make or break your business.
Companies don’t just sell products or services. What do we mean by that? Companies and businesses are known for their products and services, yes, but they are much more than that. They sell experiences, values, stories and emotions attached to their product. In other...
The internet is flooded with paid advertising. Companies are struggling to get their message across without getting lost in the crowd. A drawback to investing in paid ads is the cost. The cost-per-click (CPC) can be high and differs from platform to platform.
Most marketers’ go-to solution to establishing a strong social media presence is creating a social media marketing campaign, which is a coordinated marketing effort that uses social media platforms to achieve a specific business goal.
Email marketing is the practice of forwarding your contacts emails for the sole purpose of marketing. The emails can be about promotional events, webinars, or commercials with the product images and links.
Andrew Pitre of HubSpot makes an important point when he says, “Don’t think of your leads as leads.” There is a lot of noise in the digital world, and marketers need creativity to hit the right chord with the audience.