Instagram is not just about nice photos anymore. If you are a brand, it’s one of the best places to grow fast, if you know what they are doing. Some brands have cracked the code. They are growing like crazy, getting tons of engagement and building real communities.
Let’s take a look at six brands that are growing fast on Instagram and what they are doing differently, so you can learn and apply their strategies too.
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Brands Who Are Crushing It On Instagram and Why?
Mansur Gavriel
Lesson learned: they treat Instagram as a lookbook. Everything they post has a clean and soft vibe. You know it’s them the moment you see it.
You can try: Pick a style that suits your brand and stick to it. Use the same filters, same colors, same font, with the same tone. Don’t post only to post, make it feel thoughtful. If design isn’t your thing, it’s worth working with an Instagram agent or a solid Instagram management agency who can help you build that polished look.
Alo Yoga
Lesson learned: Alo blends inspiring lifestyle shots with short videos (Reels) of people doing yoga. They highlight real people, not just models. It feels both relatable and inspiring.
You can try: Start sharing more of your product or service in use. Think beyond the product. What lifestyle are you selling? Also, Reels are your best friend. To keep more eyes on your reels, keep it simple and authentic.
Chubbies
Lesson learnt: They are hilarious. Their posts are not like ads, it is like your funny friend sending you memes. The tone is funny, bold, and super cheeky.
You can try: Have some fun if your brand guidelines allow. People don’t scroll Instagram to buy anything usually. You should lighten up your tone, experiment with some humor, and make more relatable content. Think about what would make someone stop and smile. Some of the best Instagram reels content ideas for engagement come from just being real and goofy.
Physis
Lesson learnt: Physis is the personal brand of Sailaja Manacha– a leadership and executive coach. Her Instagram is filled with posts related to her expertise as a leadership and executive coach, and her work as a psychotherapist. The content are perfect balance of short reels, motivational quotes, her book promotions, and useful insights around healthy leading and growing. It’s simple, thoughtful, and speaks directly to her target audience she wants to work with.
With support from WeThinkNorth’s expertise, her page stays clear, consistent, and aligned with her services and values.
You can try: If you are a coach or service based professional, share content that reflects what you do and what you believe in. Keep it helpful, easy to understand, while also adding a personal touch that really connects. A good team specializing in Instagram services like WeThinkNorth can help you keep it brand focused.
Miista
Lesson learnt: You might know this brand for their Instagram stories, not only for their product. You get a peek into their design process, their inspirations, and what makes each piece unique.
You can try: Share more of your “why” to engage your audience. What is your last client’s experience? What’s behind the scenes? Use Instagram for storytelling of your brand and let the people be a part of your journey.
Package Free
Lesson learnt: They lead with purpose. Every post ties back to their mission, making the planet better. It’s educational, passionate, and easy to connect with.
You can try: If your brand has a bigger mission (and honestly, it should), don’t keep it hidden on a page no one clicks. Put it right there in your content. Tell people what you stand for. Drop simple, useful tips that make people say, I didn’t know that! When they get your why, they become more than just customers.
Aequitas
Lesson learnt: Aequitas is an investment consultancy known for its focused and bold approach. Instead of chasing AUM like many others they chose to focus on real results. Their founder – Siddhartha Bhaiya has a clear, no-nonsense voice and that same clarity shows up in their Instagram presence.
Their content is simple and sharp. You will see helpful market insights, snippets from newsletters, and bold one liners from Siddhartha’s talks. It’s useful, direct and it works. It helps build trust, especially in a finance business.
With help from WeThinkNorth, Aequitas has been able to keep their brand voice clear, consistent and staying aligned with their values. Which helped the brand reach the right audience without going overboard.
As Siddhartha himself said, “There are times when we get carried away with our ideas, but the WeThinkNorth team reiterates the framework to ensure the fine lines are not crossed, without compromising the purpose as well.”
You can try: If you’re a brand in finance or in a similar service, Aequitas’ Instagram is a great example to learn from. Keep your content simple and valuable, share what you know, speak in your founder’s voice, and stay consistent. Let your content educate and build trust instead of trying to sell all the time. And if you have a team like WeThinkNorth, they can help you stay on track and turn your ideas into content that reflects your real brand voice.
Glossier
Lesson learnt: Glossier treats its community like the main character, and it works. You’ll see selfies from real customers, DMs turned into captions, and even followers’ feedback turned into actual product ideas. It’s raw, real, and relatable. And their followers love it.
You can try: Treat your followers as your brand members. Ask questions in stories, run a poll, repost any customer feedback (with credit, obviously). People want connection, not only perfection. You are not only managing your brand’s page, but also building a digital family for your brand.
What Do These Brands All Have In Common?
Let’s keep it simple. These brands:
- Know who they are and stick to it.
- Talk with their audience, not at them.
- Have fun, get real, and show personality.
- Make the most of Reels, Stories, and community content.
- Focus on building relationships, not only increasing followers.
The above-mentioned brands not only chase trends, but they are also being intentional, and that’s what helps them stand out in the market.
Tips for Your Brand
- Know your voice. Talk like a real person. Whether your vibe is classy, quirky, or chill…stay true to it in every post.
- Show up consistently. You don’t need to post every day. Just post with intention and keep your brand active.
- Make Reels part of your routine. They’re not just trends, they’re your best shot at reaching new people organically. Keep them simple, real, and relevant.
- Get support when needed. If Instagram’s taking up too much headspace, consider bringing in an Instagram agent or an Instagram management agency. It’s worth it.
- Engage, don’t just broadcast. Talk to your audience. Reply to comments, ask questions, and reshare user content. It builds loyalty.
- Tell stories, not just features. Show the humans behind your brand, the “why” behind your product, or a quick customer win.
- Pay attention to the numbers. Look at what’s performing well, and build from there. Let the data guide your creativity.
Now you know about 6 fast growing brands winning on Instagram by focusing on storytelling, community, and consistent, authentic content. It shares what they are doing right and offers simple tips professionals can use to grow smarter on Instagram.
If you’re ready to utilise the power of Instagram as a whole, leave us a query and let’s get started on creating growth for your brand today.