LinkedIn works as more than just a platform where content is shared or a platform just to network. It gives professionals a chance to share their ideas and thoughts, build their brands, and create an impact on their industries.
The most trusted voices on LinkedIn are recognised for their ability to create content that inspires and informs. The content created could be industry insights, success stories, or even thoughtful discussions, but one thing is certain, there emerges a powerful way to shape how a person is viewed by their peers and clients.
Here are 9 LinkedIn content ideas that WeThinkNorth uses to help personal brands establish themselves as leaders. Let’s begin.
Contents
- 1 Write In-Depth Thought Leadership Articles
- 2 Share Industry News and Add Your Analysis
- 3 Create Educational Content
- 4 Share Success Stories and Case Studies
- 5 Offer a Behind-the-Scenes Look
- 6 Host Live Q&A Sessions
- 7 Share Curated Content with Your Perspective
- 8 Create Polls and Surveys
- 9 Host LinkedIn Events
Write In-Depth Thought Leadership Articles
As an authority in the field, you should aim for writing detailed articles that address the emerging challenges and trends in the industry.
For example, if you are in digital marketing, you can research AI powered marketing techniques or how the digital age has transformed consumer behavior. Use LinkedIn article publishing to position yourself as an authority by sharing these powerful insights.
In order to maintain your position as a leader in the industry, you have to constantly be updated with industry news. You can share significant news and major developments and at the same time, put your personal interpretation on how they may impact the industry.
Providing these important shifts with thoughtful commentary proves that you are knowledgeable about the industry and actively thinking about its future.
Create Educational Content
Building trust with the audience is one of the easiest ways to gain their credibility, and creating content for them is one way to start. It can be through sharable guides, webinars, tutorials, and much more.
For example, a finance specialist can create a guide covering new tax legislations, while a tech specialist can provide tips on new software. The more people perceive you as a credible source of information, the more they are likely to refer to you as an expert.
Highlight your expertise by sharing detailed case studies or success stories. Show how your work has delivered measurable results—whether that’s increasing a client’s sales by 25% or cutting down their operational costs by a significant margin. Real-world examples and concrete numbers make your expertise much more relatable and credible.
Offer a Behind-the-Scenes Look
Let your audience see the human side of your brand by giving them a behind-the-scenes glimpse into your daily work, team collaborations, or ongoing projects. This type of content can include sneak peeks of upcoming initiatives, a “day in the life” post, or even highlights from your team meetings.
Sharing these candid moments helps you build deeper connections with your network.
Host Live Q&A Sessions
A live Q&A allows you to connect with your audience in real time. These sessions let you answer industry questions and tend to establish a rapport with your audience. By building these connections, you instill trust with your audience and depict yourself as someone who values interacting with them.
Posting reliable content goes a long way in establishing your authority. But if you want to impact your audience, try adding comments or analytics on how it affects the current situation.
Whether you agree or disagree, or if all you want to do is shine a light on a certain issue, sharing your perspective shows that you care about what goes on in the industry.
Create Polls and Surveys
Polls and surveys are excellent strategies to gain feedback and encourage dialogue in your network. They can be used to obtain opinions on very topical and pertinent issues within your industry. Suggestions on specific trends provide you with valuable information, while also demonstrating that you value feedback from your audience.
It’s a great strategy to get your audience interested and even more active on social media.
Host LinkedIn Events
Hosting or promoting events like webinars or panel discussions on LinkedIn gives you an opportunity to directly interact with your audience while positioning yourself as a leader. Whether it’s a networking event or a focused workshop, events allow you to connect with your peers and followers in a more meaningful way. Plus, it shows that you’re actively contributing to your professional community.
Creating a personal brand and becoming a thought leader on LinkedIn is not something that happens in a single day. Developing a brand takes constant effort and engagement alongside the creation of useful content. These 9 content strategies will help you strengthen your authority, boost your visibility, and build more growth and partnership opportunities. Do not forget that LinkedIn is not only a space where you can showcase your accomplishments, but also a network to nurture professional relationships and add real value.