In today’s digital age, If you’re not on Instagram, you’re missing out on a huge potential audience. The real challenge is not creating an account, it’s creating a cohesive brand look without looking like an online brochure. By curating a visually appealing and consistent feed, you can create a strong brand identity and attract more followers while being authentic to your brand. Here is how WeThinkNorth does it!
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Understanding the Instagram Grid with Regards to Your Brand
The first thing we do is understand how your brand can leverage the grid. The Instagram grid is the arrangement of your posts in a square grid format. It’s the first thing users see when they visit your profile, and it can make a lasting impression. A well-organized grid not only looks aesthetically pleasing but also helps to convey your brand’s personality and messaging.
Consistency is Key
Consistency is paramount when creating a cohesive Instagram grid. This means maintaining a uniform style in terms of colour palette, typography, and overall aesthetic. By sticking to a consistent theme that represents your brand, you can establish a recognizable brand identity and make your content more memorable. The key here is to make sure you aren’t creating visual fatigue by using the same colours over and over again. Mix it up and experiment with all your brand colours and not just the primary ones.
Tools and Techniques for Creating a Cohesive Grid
- Color Palette: A carefully chosen color palette can unify your grid and create a visually appealing aesthetic. Consider using tools like Adobe Color to generate complementary color combinations that align with your brand’s personality.
- Typography: Fonts play a significant role in creating a cohesive look. Don’t just select fonts that are easy to read but look at the ones that complement your brand’s style. For example, handwritten fonts represent honesty and innocence.
- Layout and Composition: The arrangement of your posts within the grid can have a dramatic impact on its overall appearance. Consider using grid patterns like a checkerboard, herringbone, or monotone to create a visually interesting layout. Additionally, incorporating basic composition rules like the rule of thirds or leading lines can help draw attention to key elements in your photos.
- Image Editing Apps: High-quality images are essential for a cohesive Instagram grid. Use image editing apps like Adobe Photoshop, Canva, or VSCO to enhance your photos, adjust colors, and apply filters that match your brand’s aesthetic.
Recommended read: How to Create Shareable Instagram Content That Goes Viral – 10 Tips & Tricks
Examples of Cohesive Instagram Grids
To illustrate the power of a cohesive Instagram grid, let’s examine a few real-world examples:
- Minimalist Grid: Brands like Muji and Apple have successfully implemented minimalist grids by using a limited color palette, clean lines, and simple typography. This minimalist approach showcases calm and sophistication that aligns with the brands’ values.
- Vibrant and Eclectic Grid: Brands like Bonkers and Urban Outfitters showcase vibrant and eclectic grids by incorporating a variety of colors, patterns, and textures. This approach reflects the brands’ playful and bohemian personalities and attracts a diverse audience.
- Storytelling Through the Grid: Brands like National Geographic and Kaha Mind use their grids to tell compelling stories through their visuals. By carefully curating images that evoke emotion and inspire curiosity, these brands create a strong connection with their followers.
Tips for Creating a Cohesive Grid
- Planning and Strategy: Develop a content calendar to plan your posts in advance and ensure consistency. Create a visual mood board to define your brand’s aesthetic and guide your content choices.
- Engagement and Interaction: Encourage user-generated content by running contests or challenges. This allows you to build relationships with your followers while organically creating trust for your brand.
- Adapting to Trends: Stay up-to-date with the latest Instagram trends and incorporate them into your grid while maintaining your brand’s identity.
- Measure and Analyze: Use Instagram analytics to track your grid’s performance and make data-driven decisions. Keep a track of what posts have the highest engagement, take inspiration of what worked and make a note of what didn’t.
Creating a cohesive Instagram grid is an essential marketing strategy for businesses looking to build brand awareness and engage with their audience. By following these simple steps and leveraging the power of tools and techniques, WeThinkNorth creates a visually stunning and effective Instagram presence that sets your brand apart from the competition. If you’d like to get started on your Instagram, leave us a query and let’s get started today!