Welcome to the captivating world of social media – the ultimate marketing playground where businesses can thrive and grow. We know that you probably know how to navigate this world already so in this read, we are going to do something different. A lot of times we hesitate to implement a new strategy or post something because we aren’t sure whether it’s a good case practice or not. To solve that, let’s delve into the dos and don’ts of social media marketing etiquette that can help you conquer this digital realm with finesse.

Benefits of Social Media for Business

Before we jump straight into social media marketing etiquette, let’s just quickly touch upon the benefits of Social media. It offers numerous advantages for businesses. Let’s explore some key benefits that can help your brand flourish in today’s digital landscape:

  • Building brand awareness: Social media allows businesses to increase brand visibility and create a strong online presence, reaching a wider audience.
  • Driving website traffic: Engaging content and strategic call-to-action buttons on social media platforms direct traffic to your website, generating potential leads.
  • Creating brand loyalty: Personal interactions with customers on social media foster trust and loyalty, resulting in long-term customer relationships.
  • Market research and competitor analysis: Social media offers valuable insights into consumer behaviour and competitor strategies, aiding in market research and staying ahead.
  • Generating leads: By crafting compelling content and using lead capture forms, businesses can convert prospects into valuable leads through social media.

Dos in Social Media Marketing

Now, let’s uncover the secrets to mastering social media marketing with these essential dos:

  • Do think before posting: Always consider the impact of your content on your organisation, customers, and vendors. Maintain a professional and thoughtful approach in all interactions.
  • Do maintain a consistent brand profile: Maintain a separate brand social media page to separate to personal life. This allows you to be consistent with your content. And align your social media presence with your brand’s personality, vision, mission, goals, and values to create a recognizable image.
  • Do be unique and engaging: Stand out from the crowd with captivating visuals, compelling content, and interactive posts that keep your audience hooked.
  • Do allocate time wisely: Balance your social media efforts with other essential tasks to maximize productivity and growth.
  • Do Use Hashtags Strategically: Hashtags can expand your reach and help users discover your content. Research relevant and trending hashtags in your industry, but avoid using too many in a single post, as it may appear spammy.
  • Do create engagement with your audience: Social media is not just a platform, it’s a mode of communication. Respond to comments, messages, and mentions. The best way to know what your audience wants is by asking questions. 
  • Do Make User-Generated Content: It’s a game changer. UGC is like a testimonial, it builds trust, authenticity, and a sense of community.
  • Do Monitor and Analyze Competitors: Keep an eye on your competitors’ social media activities. Analyze their successful campaigns and learn from their mistakes to refine your own social media strategy.
  • Do Collaborate with Influencers: Partner with influencers who align with your brand to reach their engaged audience and expand your brand’s reach.
  • Do Plan in Advance, AKA Content Calendar: This ensures consistency and helps you align your posts with special events and campaigns.
  • Do Monitor Mentions and Tags: Keep track of mentions and tags related to your brand. Engage with users who tag you in their content, and reshare relevant posts with proper credit.
  • Do Share User Success Stories: Highlight your customers’ success stories and testimonials to build trust and showcase the value of your products or services.
  • Do Stay Updated on Platform Changes: Social media platforms frequently update their algorithms and features. Stay informed about these changes to adapt your strategy accordingly.

Recommended Read: A Practical Guide to Email Marketing Metrics

Don’ts in Social Media Marketing

Avoid common pitfalls in social media marketing with these crucial don’ts:

  • Don’t project yourself as a know-it-all: Encourage collaboration and value diverse perspectives to create meaningful engagements with your audience.
  • Avoid controversial or offensive content: Mind your language and steer clear of sensitive topics that can damage your brand’s reputation and alienate your audience.
  • Don’t neglect customer interaction: Respond promptly to customer comments and inquiries, showing them that you care about their opinions and concerns.
  • Don’t ignore analytics: Regularly analyse social media metrics to gain valuable insights that will optimise your marketing strategy and drive success.
  • Don’t stick to just one type of content. Experiment with various formats such as videos, images, infographics, polls, and stories to keep your audience engaged and interested.
  • Avoid Over-Promotion: While promoting your products or services is essential, bombarding your audience with constant sales pitches can be off-putting. Balance is the key. 
  • Don’t Ignore Negative Feedback: Negative comments and reviews are inevitable. Instead of ignoring or deleting them, address them politely and professionally. Responding to criticism demonstrates transparency and a willingness to improve.
  • Refrain from Buying Followers: Buying fake followers might boost your numbers temporarily, but it won’t benefit your brand in the long run. Focus on organic growth and building a genuine audience interested in your content.
  • Steer Clear of Controversial Trends: While it’s essential to stay relevant, avoid jumping on controversial trends that may not align with your brand values or offend your audience.
  • Don’t Post Without Proofreading: Typos and grammar errors can hurt your brand’s credibility. Always proofread your content before posting to ensure professionalism.
  • Avoid Automating Everything: While automation can save time, avoid fully automating your social media presence. Maintain a human touch and engage personally with your audience.
  • Don’t Delete Consumer Negative Comments Immediately: Unless they violate community guidelines, avoid deleting negative comments. Address them constructively and demonstrate your commitment to resolving issues. This shows that you care about every opinion.

Recommended Read: The Perfect Hashtag Guide to Power Up Your Social Media Strategy

  • Refrain from Ignoring Trends: Stay up-to-date with trending topics and hashtags in your industry. Ignoring trends might result in missed opportunities to engage with a broader audience.
  • Don’t Rely Solely on Scheduled Posts: Be prepared to adapt your content strategy based on real-time events and current trends. Flexibility is key to staying relevant.
  • Avoid Engaging in Social Media Arguments: If you encounter trolls or negative commenters, resist the temptation to engage in arguments. Maintain a professional tone and, if necessary, take discussions to private channels.

Social media marketing is a powerful tool for businesses, offering numerous benefits such as building brand awareness, driving website traffic, creating brand loyalty, conducting market research, and generating leads. By following the dos and avoiding the don’ts, you can leverage social media effectively to achieve your marketing goals, boost your engagement, and take your business to new heights. Embrace the magic of social media and witness your brand’s success in this digital age! If you’re looking to get started, leave us a comment, and let’s create a transformational strategy for your business! 

We Think North

We Think North

This piece was collaboratively written by multiple members of the We Think North team, bringing you perspectives from across the branding, marketing, content and tech verticals.