Digital Marketing Blogs
What’s Your Broken Lead Funnel Costing You?
The lead funnel has been the cheat sheet for sales and marketing worldwide. First, let’s define a lead funnel. A lead funnel is a process of turning a potential customer into a paying customer.
10 Things Your Performance Marketing Campaign Shouldn’t Be Doing
Performance marketing is a powerful method for reaching and converting customers. Still, it’s essential to approach it with a strategic and well-thought-out plan.
A simple social media strategy every startup can use and experiment with
Many businesses find creating a competitive social media strategy overwhelming, especially without a marketing expert to counsel them.
The unseen ROI of branding
Marketers who measure ROI are more than 12 times more likely to generate a greater year-over-year return.
Four marketing challenges that Toolcano solves for you
Over at We Think North, we’re constantly working on a new marketing challenge. The strategy side of it, we really love doing.
Branding vs Social media marketing: Know the difference
In the media and ad industry, there are many buzzwords. The most common you’ll hear today are social media marketing and branding. Often both can be commonly mistaken to be the same thing, but they are not. The terms are used interchangeably sometimes. Both branding...