With ChatGPT blowing everyone’s mind and Artificial Intelligence advancing with each passing day, we as young entrepreneurs and start-ups need to be on top of our game.
AI can help startups scale businesses, marketing can make or break a brand. AI tools can help facilitate effective marketing. Here are some AI tools that are every young entrepreneur’s best friends.
Contents
ChatBots
Rule-based chatbots, AI chatbots & Live chat are all types of chatbots that can help you in generating better consumer experience, increase lead generation, increase customer engagement and improve brand loyalty. Let’s understand the types of chatbots briefly:
Rule-based chatbots
As the name suggests, they converse on a set of predefined rules, in other words they respond to a set of keywords or predefined options.
Live Chats
these chatbots that are designed to work alongside live chat agents. They are typically used to assist human agents by providing quick answers to frequently asked questions or by routing inquiries to the appropriate department. They are mainly used by sales teams to connect with site-visitors/customers to have real-time conversations.
Predictive Analysis
It is the use of data analysis to predict future trends and events. In marketing, predictive analysis can help you decide how to segment your audience i.e based on demography, behavior or interests. It can also help enhance user experience by showcasing relevant products based on past history. Based on the results of predictive analysis you can formulate strategies that will help you grow your business.
Image and Video Recognition Tools
They mainly use CNNs (Convolutional Neural Network), deep learning, feature extraction and more to help you track the success of your campaigns, brand mentions, identifying trends and more. This tool can help automate tasks that are repetitive in nature.
Content Creation and curation
While AI tools won’t be able to add a personal touch to your content, they can still help take a lot of load off. They can help you in the ideation stage by suggesting top trends and relevant topics, by finding and organizing relevant content, improving SEO and suggesting the most used phrases that people use to find content on the internet. It can also help in proof-reading your content and adjusting it based on different platforms or as per your needs.
You May Find It Helpful: 11 AI Tools for Social Media Management
Top AI tools that you can use are listed below:
- Chatbots: DRIFT, Tars, Chatfuel, ChatGPT, Intercom
- Predictive analysis: 6sense, IBM Watson Studio, Twilio Segment, mixpanel
- Image and Video Recognition: Google Cloud Vision, Amazon Rekognition, Clarifai, ParallelDots
- Content Creation and Curation: ChatGPT, Copy.ai, Jasper.ai, Twilio SendGrid
You can find more marketing tools on ToolCano, your one-stop shop for all things marketing!
AI won’t be able to replace humans in the near future, but they can surely help scale your business and help you with efficient marketing with the available resources.