How we helped Wipro create a distinct identity for their recruitment programs
The Client
![Wipro - ThinkNorth Client](https://wethinknorth.com/wp-content/uploads/2022/03/Wipro-ThinkNorth-Client.png)
The Goal
The Needs We Identified
- The need for a distinct identity for these recruitment programs, in a way that would help each program stand out and attract the specific audience they are meant for.
- The importance of giving the legacy programs a fresh new identity.
- The importance of maintaining the guidelines of the parent brand, even as we created a unique identity for each program.
- The need to address pan-India audiences for some of the programs, which meant an extremely diverse demographic, all with different communication and language proficiencies.
Our Solutions
- B-PRO Challenge
This is a new program to shortlist and recruit the top candidates from India’s most premier business schools. Unlike a recruitment program, it was hosted as a case competition with multiple elimination rounds.- We branded it under the name B-PRO. Rhyming it with Wipro allowed us to create an association with the parent brand. This helped it stand out from numerous such case competitions in the market.
- B-PRO stands for B-School Premier Recruitment Opportune Challenge, which highlights all the salient points of the program. But the short form also indicates what it facilitates (to ‘Be a Pro’).
- We took care of everything from branding and creating the landing page to promoting it through smart communications.
- Wipro Work Integrated Learning Program
This is one of Wipro’s existing recruitment programs for BCA and B.Sc. students. It enables successful candidates to start working at Wipro while also pursuing a fully-funded Masters degree.- We conducted a brand refresh to highlight the most crucial USP of the program – the fact that it offers students the best of both worlds (a headstart in their career as well as a higher degree).
- We created a unique visual and content identity where the ‘best of both worlds’ concept was brought out.
- We promoted it through comprehensive communications that included email outreach, social media and more.
- Elite National Talent Hunt
This is Wipro’s legacy recruitment program targeted at engineering students. This is a well-known program already, so it already had a certain recall with the audience.- We retained its most memorable elements so as not to alienate audiences who are already familiar with the brand.
- We featured these elements prominently in our communication – for example, Wipro’s signature colourful circles, and a focus on the audience, directly referring to them as ‘You’.
- We created communication assets for social media, email outreach, ads and more.
- We executed post program promotions and awareness campaigns on social media by featuring videos, testimonials, real life stories from participants among other things.
- Velocity
This is a brand new upgrade program, where Wipro’s shortlisted candidates will get a chance to attend advanced tech training courses. Those who complete these courses will be able to join the company at a higher level with a greater compensation.- We branded it under the name Velocity – a nod to how the program puts successful candidates on the fast track to success.
- We created whimsical, yet on-brand outreach content that enabled the company to promote this new upgrade program.
- We created a unique visual identity and executed relevant communication assets that set it apart from other, similar upgrade programs of the past.
Client Testimonial
![Prachi Guron](https://wethinknorth.com/wp-content/uploads/2022/03/Prachi-Guron.png)
‘From the outset, We Think North has combined the resources of a full-service agency with the attention to detail and commitment of a boutique agency. By consistently going beyond the brief, they have carved a niche for themselves as digital consultants, creative experts, and strategic partners to our team.’
– Prachi Guron, Director, Recruitment Marketing at Wipro
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