Andrew Pitre of HubSpot makes an important point when he says, “Don’t think of your leads as leads.” There is a lot of noise in the digital world, and marketers need creativity to hit the right chord with the audience. In a world rife with marketing and advertising...
The lead funnel has been the cheat sheet for sales and marketing worldwide. First, let’s define a lead funnel. A lead funnel is a process of turning a potential customer into a paying customer. It typically includes several stages: awareness, interest,...
Before we discuss myths, here’s an honest truth: The digital presence of your new business, product or campaign might be bolstered by ads, social media posts and articles on trade websites and Medium and Substack, but it is essentially anchored by your website. This...
No company can make do today without an active social media platform. Without a doubt, it’s a useful tool for brand awareness and customer engagement and even product sales and business development. But all social media management strategy aren’t equally...
