A Practical Guide to Email Marketing Metrics

A Practical Guide to Email Marketing Metrics

Email marketing is the practice of forwarding your contacts emails for the sole purpose of marketing. The emails can be about promotional events, webinars, or commercials with the product images and links. It is important for all contacts to have agreed to be in your...
The unseen ROI of branding

The unseen ROI of branding

Marketers who measure ROI are more than 12 times more likely to generate a greater year-over-year return. Source: (showpad.com/blog/roi-of-marketing-content-statistics/) The intangible benefits of branding are not alien to a marketer. While it’s easy to see how brand...
Three reasons why your business needs an app

Three reasons why your business needs an app

With the typical smartphone user aged 44 and below spending more than 93.6 hours per month on mobile apps, more and more entrepreneurs and company heads are investing in mobile apps to put their businesses on par with the competition. But beyond the statistics, what...

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