Email marketing is the practice of forwarding your contacts emails for the sole purpose of marketing. The emails can be about promotional events, webinars, or commercials with the product images and links. It is important for all contacts to have agreed to be in your...
Andrew Pitre of HubSpot makes an important point when he says, “Don’t think of your leads as leads.” There is a lot of noise in the digital world, and marketers need creativity to hit the right chord with the audience. In a world rife with marketing and advertising...
The lead funnel has been the cheat sheet for sales and marketing worldwide. First, let’s define a lead funnel. A lead funnel is a process of turning a potential customer into a paying customer. It typically includes several stages: awareness, interest,...
Performance marketing is a powerful method for reaching and converting customers. Still, it’s essential to approach it with a strategic and well-thought-out plan. In this article, we’ll review ten things your performance marketing campaign should avoid to...
Many businesses find creating a competitive social media strategy overwhelming, especially without a marketing expert to counsel them. The primary goal has to be to define the objectives a startup wants to achieve and start with small steps, which in turn should be...
